“Consumer confidence continues to affect the motorcycle market” said Symon Cook, Head of National Motorcycle Dealers Association (NMDA), commenting on the latest figures published by MCIA.
New registrations in June dropped -18.6%, which is down 6.3% compared to May’s -12.3% figure. Meanwhile, the figures “year-to-date” total at -20.1%, highlighting the market as being significantly below 2024 levels.
Symon Cook concluded: “We are concerned by such a sharp decline, particularly during a period of warm weather, which typically acts as a conduit for higher motorcycle sales and registrations. This makes June’s result even more surprising and concerning for the sector.
Like the wider automotive industry, the motorcycle market faces economic uncertainty and many dealers are struggling to match the volumes seen in 2024. With Q2 closing negatively, we anticipate this month will prove to be an outlier and that the market will resume its upward trend.”